The Loxx Journal

We love a West End Girl here at Loxx Hair Inc. - so this one is extra special.

Our founder, Chad Maxwell, has been working with Lily Allen for the past year, becoming the man behind some of her most iconic Loxx. From effortless up-dos to statement hair moments, it’s been a dream seeing the hair looks come to life on stage.

So, naturally, we wanted to officially welcome her into the Loxx Hair Inc. family in the best way we know how: with a one-of-a-kind hair accessory made especially for her.

Inspired by Lily’s West End Girl era, we created a bespoke version of our signature Hero Clip - the West End Girl Hero Clip.

Celebrity hairstylist Chad Maxwell rounds up the hair accessory trends actually worth wearing this summer — from statement claw clips to the return of the flower clip.