The Loxx Journal

If you've got thick hair, you already know the drill: you clip it up, walk to the kitchen, and by the time you've made your coffee, half of it has escaped and the clip is dangling by one hinge. Most claw clips just aren't built for hair with real volume - the springs are too weak, the teeth are too shallow, and the whole thing gives up by lunchtime.

That's exactly the problem we built the Hero Clip to solve.

It’s official - our Summer Limited Edition range has SOLD OUT!

We wanted to bring a little extra sparkle to summer, so we created a special-edition collection of our much-loved Triple Flower Hair Clip. What we didn’t expect was just how quickly you’d snap them up!

We love a West End Girl here at Loxx Hair Inc. - so this one is extra special.

Our founder, Chad Maxwell, has been working with Lily Allen for the past year, becoming the man behind some of her most iconic Loxx. From effortless up-dos to statement hair moments, it’s been a dream seeing the hair looks come to life on stage.

So, naturally, we wanted to officially welcome her into the Loxx Hair Inc. family in the best way we know how: with a one-of-a-kind hair accessory made especially for her.

Inspired by Lily’s West End Girl era, we created a bespoke version of our signature Hero Clip - the West End Girl Hero Clip.

I've had the absolute pleasure of working with actress (and TV show Rivals STAR!) Bella Maclean for years now. She has the most incredible hair and style so she was one of the first people I ever got to test the Hero Brush on before it went live...

Celebrity hairstylist Chad Maxwell compares claw clips, scrunchies and traditional hair ties — and explains which is actually best for your hair's health, not just your morning routine.

Celebrity hairstylist Chad Maxwell rounds up the hair accessory trends actually worth wearing this summer — from statement claw clips to the return of the flower clip.

If your claw clip falls out by lunchtime, it's rarely your hair's fault. Celebrity hairstylist Chad Maxwell explains the real reasons clips slip — and how to fix each one.

Not all claw clips work the same way on all hair. Celebrity hairstylist Chad Maxwell breaks down which clip size, tension and technique to use for thick, fine, curly and long hair.

Celebrity hairstylist Chad Maxwell shares 5 easy claw clip hairstyles you can create in under a minute — from red-carpet-ready updos to effortless everyday looks.