Custom Loxx for Lily Allen

We love a West End Girl here at Loxx Hair Inc. - so this one is extra special.

Our founder, Chad Maxwell, has been working with Lily Allen for the past year, becoming the man behind some of her most iconic Loxx. From effortless up-dos to statement hair moments, it’s been a dream seeing the hair looks come to life on stage.

So, naturally, we wanted to officially welcome her into the Loxx Hair Inc. family in the best way we know how: with a one-of-a-kind hair accessory made especially for her.

Inspired by Lily’s West End Girl era, we created a bespoke version of our signature Hero Clip - the West End Girl Hero Clip.

Designed exclusively for Lily, the custom piece brings together everything we love about Loxx: bold personality, playful British attitude and a seriously good hair moment.

Because at Loxx Hair Inc., a hair accessory is never just a hair accessory. It’s part of the look.

Our Hero Clips are designed to turn even the simplest hairstyle into a statement - whether you’re throwing your hair up on the go, creating an effortless French twist or adding the finishing touch to a night-out look.

And when it came to creating one for Lily? It had to be unmistakably West End Girl.

There’s something we love about seeing our pieces become part of someone’s individual style. Lily has always had an incredible ability to make fashion and beauty feel entirely her own - playful, irreverent and never trying too hard.

That spirit is exactly what Loxx Hair Inc. is about.

We create statement hair accessories for people who want more from their everyday hair: elevated essentials that are functional, wearable and designed to be seen.

The custom West End Girl Hero Clip is our little love letter to Lily.

Your Loxx look good on you. x